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Branding specialists

Brand systems
built to scale.

Strategy, identity and rollout for brands that flex across products, markets and channels.

  • Full brand systems, not one-off marks
  • Guidelines and toolkits your teams and agents can actually use
  • Global rollout, from packaging to platform
Start a project

Talk to our branding team.

Short form, no commitment. We’ll come back with relevant work, a scope proposal and a real timeline for your brand.

We’ll only use your details to follow up about this enquiry. No spam.

Trusted by ambitious brands

Red Bull
Penguin Random House
Spotify
Seed
Amazon
Ceros
Waitrose
Google
Red Bull
Seed
Amazon
Ceros
Waitrose
Google
Red Bull
Penguin Random House
Spotify
Seed
Waitrose
Google
Red Bull
Penguin Random House
Spotify
Seed
Amazon
Ceros
Waitrose
Penguin Random House
Spotify
Seed
Amazon
Ceros
Waitrose
Google
Red Bull
Penguin Random House
Amazon
Ceros
Waitrose
Google
Red Bull
Penguin Random House
Spotify
Seed
Amazon

Selected Work

Full brand systems. Written for the people who use them, and the agents that carry them.

Every brand below shipped with a guidelines document your team and agents can actually apply. Not a logo drop. A system that survives contact with production, procurement and internal roll-out.

Minus Thirty brand guidelines spread across twelve pages covering positioning, logo usage, colour, typography and glyphs.

Minus Thirty

A bold identity built for the shelf and future launches.

A full brand refresh: a cohesive identity designed for clarity, differentiation and scale. Competitive analysis and creative exploration. A flexible visual identity and packaging system that keeps the healthier positioning while holding onto a playful, indulgent feel.

Proof: A shelf-ready brand system covering positioning, logo, colour, typography and glyphs. Packaging and digital touchpoints unified, ready for new product launches and international expansion.

Minus Thirty packaging range shot in studio.
Packaging system
Three Minus Thirty posters shown together, with colour, glyphs and typography working across the range.
Poster system
Minus Thirty flavour flat-lay showing the range together in a props-and-colour composition.
Range flat-lay
Twelve-page BIA #BIGIMPACT brand guidelines spread covering logo usage, typography, colour, portraits and social templates.

BioIndustry Association · #BIGIMPACT

Editorial brand system for the UK biotech industry body.

Campaign brand for the BioIndustry Association. Editorial visual system with dedicated posters, digital rollout and social identity, applied to a multi-page playbook with the same rigour as an enterprise refresh.

Proof: 3M+ impressions. 330+ email signups from launch. 23K interaction clicks. 25% average paid-media engagement rate. Week-on-week follower growth and endorsements from digital-tech influencers.

BIA hero collage showing the campaign identity across posters, portraits and stories.
Campaign identity
BIA #BIGIMPACT campaign poster.
Poster system
BIA rollout applied to digital and tablet devices.
Digital rollout
Voyager Health digital hub shown on tablets, brand system applied end-to-end across the internal platform.

Mars Veterinary Health · Voyager

A refreshed identity that scales to 260+ hospitals.

Comprehensive brand refresh through strategic design sprints and user-centred workshops. Persona work and audience mapping across every touchpoint. A visual identity distinctly Mars while remaining ownable to Voyager Health.

Proof: 260+ hospitals on one brand system. 64-page guidelines. Asset libraries and templates supporting Voyager Health rollouts around the world.

Mars/Voyager campaign spread across multiple ad formats.
Campaign system
Voyager Hub product design on tablet devices.
Internal hub
A Better World For Pets, a Mars sub-brand thumbnail.
Sub-brand

Ordinary Objects, Extraordinary Journeys

A digital platform for a sensitive, historically important brief.

Commissioned by HMDT, the National Holocaust Centre and Museum, and the Jewish Museum of Greece. Creative direction, copywriting, web development and photography. An appealing, authentic identity for a subject that demanded restraint and craft in equal measure.

Proof: International platform live. Institutional endorsement from Dr Rachel Century, Director of Public Engagement at the Holocaust Memorial Day Trust. Sitemap-driven IA, 360° artefact photography and a narrative-led user experience.

OOEJ: Julie Weiss passport artefact.
Editorial imagery
OOEJ sitemap and IA wireframe.
Information architecture
OOEJ content map viewed on mobile.
Mobile experience
Talk to our team →

What we do

Six capabilities, one branding partner.

A branding shop that covers strategy through rollout. Pick the capability that fits the brief, or bring us the whole system.

Brand Strategy & Positioning

Where your brand plays, what it stands for, and the moves that put it in front of the right audience.

Flip for capabilities

Brand Strategy & Positioning

  • Category and competitor mapping
  • Audience segments and personas
  • Positioning and messaging platform
  • Naming architecture and priorities
Talk to our team

Naming & Voice

A brand name that earns attention and a voice that keeps it. From verbal identity to full tone-of-voice systems.

Flip for capabilities

Naming & Voice

  • Naming rounds with legal and cultural checks
  • Verbal identity and voice principles
  • Tone-of-voice guidelines with examples
  • Copy patterns your team can apply
Talk to our team

Logo & Identity

Marks, wordmarks and identity systems built to hold together across every application, format and market.

Flip for capabilities

Logo & Identity

  • Logo, wordmark and monogram systems
  • Colour, typography and grid
  • Iconography and pattern language
  • Application principles you can actually follow
Talk to our team

Full Brand Systems & Toolkits

Guidelines, templates and asset libraries your team can pick up and run with. Systems that survive real production.

Flip for capabilities

Full Brand Systems & Toolkits

  • Multi-page brand guideline documents
  • Asset libraries for internal teams and partners
  • Editable templates across social, web and print
  • Guidelines your AI agents can read and apply
  • Governance principles for scale
Talk to our team

Packaging & Print

Packaging systems, editorial print and campaign posters designed for real production, not for the presentation deck.

Flip for capabilities

Packaging & Print

  • Packaging architecture across ranges
  • Print artwork ready for production
  • Editorial layout and campaign posters
  • Colour management and finish specs
Talk to our team

Digital & Motion Brand Applications

Your brand applied to web, product, social and motion. Digital touchpoints that feel of a piece with the rest of the system.

Flip for capabilities

Digital & Motion Brand Applications

  • Brand-led web and product design
  • Motion principles and animation guidance
  • Social template systems
  • Handover kits for internal design teams
Talk to our team
Talk to our team →

How we work

Discover, design, roll out.

A brand-build arc, not a black box. Every step is shaped with you in the room. You leave with a system your team can actually use.

01

Discover & position

Strategic design sprints, user-centred workshops, category and competitor mapping. We lock the story, the audience and the positioning before a single mark hits the page.

02

Design the system

Identity, type, colour, motion, photography direction. We build a system your team can apply, not a set of files that only work in a presentation.

03

Roll out & evolve

Guidelines, toolkits, launch assets and governance for the long term. We stay close for the rollout and keep the system evolving as your brand grows.

Talk to our team →

Why Rhapsody

Editorial heritage. Agent-ready future.

Forty years of editorial and creative heritage runs through every brand we ship. The same rigour, now written so your teams and their AI agents apply it the same way, every time.

  • Agent-ready brand kitsMachine-readable guidelines, tokens and structured brand data alongside every human-facing document. So your teams and their AI agents apply the brand the same way, every time.
  • Systems that outlast a launchEvery engagement ends with a system your team can apply. Guidelines, toolkits, templates and asset libraries built for the way real teams actually work.
  • Editorial rigourType, colour and composition treated with the discipline of a publishing house. Craft that stands up on shelf, on screen and in print.
  • Global rollout capabilitySystems built to travel. From biotech industry bodies to global veterinary networks, we ship brands that hold together across categories and continents.

Ready to build a brand system that scales?

A brand system, not a logo drop.

Bring a brief, a category or just a hunch that your current brand isn’t holding up. We’ll come back with a scope, a timeline and a proposal built around a system your team can actually use.

Start a project

Talk to our branding team.

Short form, no commitment. We’ll come back with relevant work, a scope proposal and a real timeline for your brand.

We’ll only use your details to follow up about this enquiry. No spam.